Created to showcase the unique and prolific career of Pablo Picasso, this immersive and international experience will show the art in a new way that is both inspirational, accessible, and reflective. In this ambitious and innovative design with cutting edge technology, riveting experiences have been crafted to pay homage to the prodigious talent and relentless experimentation that defined Picasso as an artist and cultural icon. Laphant’s design, creative direction, brand development, ideation, and technological specifications shaped our vision for this innovative space for experiential art and media.

The architectural design and usage occupies a unique intersection between museum, gallery, and event space. Projection, mixed reality, motion tracking, beamforming audio, and custom software features have been used to show the works in a more interactive and visceral context than a traditional museum. A varied and dynamic plan layout, chronological features, sculptural seating, and a creative design reflect Picasso's complex and interconnected periods of his life and evolution. Elements of the experience are modular, allowing the experience to adjust to different venue sizes, shapes, and budgets.